We Make Sense of Your Money
Started in 2019 after watching too many friends struggle with expense spreadsheets. What began as a side project helping mates track business costs became something much bigger when we realized everyone was fighting the same battle.
How We Got Here
The original idea came from a late-night conversation at a pub in Sydney. Three of us were complaining about tax season – the usual mess of receipts, forgotten transactions, and those frustrating moments where you can't remember if that coffee was personal or business.
We spent the next six months building something better. Not fancy AI that promises to solve everything, just thoughtful categorization that actually works. The first version was rough around the edges, but it did what we needed: made expense tracking feel less like homework.
By early 2021, we had about forty small businesses using it. They kept asking for tweaks – better reporting, faster uploads, smarter categories. So we listened and built what made sense. That's still how we operate today.
What Drives Our Work
Clarity First
Financial tools shouldn't require a manual. We build interfaces that feel obvious, reports that tell you what matters, and categories that make immediate sense to real business owners.
Honest Pricing
You pay for what you use. No hidden fees, no surprise charges when you hit arbitrary limits. We decided early on that transparent billing builds better relationships than clever pricing tricks.
Real Support
When something breaks or doesn't make sense, you talk to people who actually understand the platform. Our support team uses the same tools you do, which makes solving problems much faster.
Meet Someone From Our Team
Freya Thornwell
Head of Client Services
Why I Joined celvorantixo
I spent five years in traditional banking before coming here in 2022. The difference? Banks talk about customer-centric design but rarely deliver it. celvorantixo actually builds for real people.
Most days I'm working directly with clients – answering questions, troubleshooting issues, and passing feedback to our development team. It's satisfying work because changes happen quickly. When ten clients mention the same friction point, we can usually address it within weeks rather than quarters.
The Australian small business landscape changed dramatically during 2020-2021. Remote work, digital transactions, and online sales all created new challenges for expense tracking. Our job is making sure those challenges don't turn into headaches for business owners who just want to focus on their actual work.
Our Approach to Expense Categorization
Built From Real Use Cases
We don't rely on generic industry categories. Instead, we studied thousands of transactions from Australian businesses to understand actual spending patterns. That research shaped everything from our default categories to our smart suggestions.
Small cafes spend differently than consulting firms. Construction companies have unique patterns compared to marketing agencies. Our system learns these nuances without requiring you to manually set up complex rules.
The result is categorization that feels intuitive from day one. Most transactions auto-categorize correctly, and the ones that need review are flagged with context that makes decisions quick.
The thing that surprised me most was how much time I got back. I used to spend three hours every Friday sorting transactions. Now it's maybe twenty minutes, and that includes reviewing everything twice.
Marcus Lindale
Small Business Owner, Melbourne
What You Can Expect Working With Us
We're not interested in selling you features you won't use. During onboarding, we focus on understanding your actual needs – how you work, what reporting matters to you, and where your current process breaks down.
Setup usually takes about thirty minutes. We connect your accounts, review your transaction patterns, and adjust categories to match your business. From there, the system handles most of the heavy lifting.
Questions come up – they always do. That's why we offer direct support rather than routing you through automated systems. Real problems get solved faster with real conversations.
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